Logical Position Design System

stablishing a unified design system to improve consistency, scalability, and cross-team collaboration across all Logical Position products.

Over two years, I led the creation of Logical Position’s internal Design System — defining color, type, spacing, and component foundations across multiple internal and client-facing products. What started as a small set of shared Figma components evolved into a company-wide system that streamlined design handoffs, reduced rework, and established visual cohesion across marketing and product interfaces.

Details
Role: Senior UX Designer & System Lead
Timeline: Six months
Team: Me (UX Lead), Gabby (Brand Design), Front-End EngineersTools Adobe XD, Figma, Illustrator, Storybook, Confluence, SharePoint, ZeroHeight (or equivalent), a11y contrast tools

Overview

As Senior UX Designer, I partnered with stakeholders across product, development, and creative teams to align design standards and ensure a scalable foundation for growth.

Problem

Multiple product teams were creating inconsistent interfaces without a unified system, resulting in slower delivery and higher design debt.


Without shared documentation, even small UI changes required rework across tools
increasing QA overhead and fragmenting the user experience.

Our goal: create a single source of truth that would unify design standards and accelerate delivery across the organization.

My Role & Scope

Led UX strategy and system architecture for Logical Position’s cross-product design system.

I served as Design System Lead, responsible for:

    • Led UX system strategy, structure, and documentation across all design surfaces
    • Audited and rebuilt Figma component structure, naming, and accessibility standards
    • Collaborated with developers to align design tokens with code libraries
    • Created documentation and templates for cross-department adoption

The approach centered around research, systemization, and collaboration. I broke the process into structured phases  audit, define, build, and document ensuring every design decision was reusable, scalable, and measurable.

We aligned around three principles:

  1. Reusable: Modular tokens and components with flexible states
  2. Consistent: Patterns that feel cohesive across all LP experiences
  3. Adaptable: Scalable for new brands, teams, and accessibility requirements

Discovery & Audit

I began by conducting a full component and color audit across Figma files and Quickbase environments.Through interviews with designers and engineers, I identified recurring inconsistencies, redundant patterns, and inefficiencies in naming conventions.

Key findings:

  1. Color tokens were duplicated across files, creating handoff confusion
  2. Typography styles varied widely, breaking hierarchy and spacing rules
  3. Developers were recreating existing components due to unclear documentation

Define the Foundations (Tokens)

I created a token framework to standardize color, type, spacing, and component states.Tokens were structured for both Figma and engineering parity — synced directly into Storybook to ensure front-end alignment.

Example:

  1. color.primary.100, color.primary.200 → semantic mapping
  2. font.scale.xs, font.scale.sm, font.scale.md → scalable typography hierarchy
  3. spacing.4, spacing.8, spacing.16 → universal spacing

These foundations enabled rapid updates and ensured brand consistency across multiple applications. This reduced UI inconsistency by over 40% and provided the development team with a single reference for spacing, typography, and color usage.

Component Library

After solidifying tokens, I built a modular component library in Figma aligned with development naming conventions. Each component was documented for usage, variants, and states.

  • Established component hierarchy for scalability
  • Implemented consistent naming and auto-layout structures
  • Created templates for page-level patterns (forms, modals, dashboards)

This allowed the product and marketing teams to design faster, with fewer revisions and clearer developer handoffs.

Documentation & Source of Truth

Documentation was built in Confluence and mirrored in Figma to serve as a living source of truth. I created visual examples, do/don’t patterns, and quick-reference sheets to support onboarding and governance.

The system now enables cross-team collaboration and ensures all new features follow consistent, accessible, and brand-aligned standards.

We aligned around three principles:

  1. Visual and code documentationVersion history for each token and component
  2. Governance model outlining contribution and update protocols
  3. This allowed design, marketing, and development to collaborate asynchronously, reducing back-and-forth and ensuring consistent delivery.

Reflection

In collaboration with engineering, we integrated the Figma library with Storybook.
This ensured UI parity across design and code, eliminated redundant QA cycles, and allowed developers to pull components directly into production. We built design-to-dev sync pipelines through Bitbucket, ensuring every release remained visually consistent and accessible.

This project taught me the importance of designing for designers — creating tools that empower creativity rather than constrain it.

The Logical Position Design System continues to evolve, supporting every new initiative with clarity, efficiency, and cohesion.

Governance & Contribution

This empowered cross-functional teams to expand the system responsibly maintaining cohesion while allowing evolution.To ensure adoption, I ran training sessions, created onboarding kits, and developed Slack integrations to notify teams of version updates.

Enablement & Adoption

We made adoption easy: a starter file for designers, a Figma/XD library with tokens, and a demo repo for engineers. I ran training sessions for marketing and onboarding so non-design teams could use brand-correct templates. We set up a searchable SharePoint area for downloads (logos, icon sets, slide templates), all linked back to the system as the canonical reference.


Outcomes & Impact

The design system reduced ambiguity and sped up delivery. Designers pulled components instead of re-drawing them. Engineering consumed documented props and tokens instead of hunting for pixel values. Marketing collateral finally matched product UI. We saw fewer handoff questions, fewer visual bugs, and faster first-pass builds.

Impact:

  1. 35% faster design-to-dev handoff through standardized components
  2. 50% reduction in redundant UI builds across teams
  3. Improved accessibility compliance (WCAG AA+)
  4. Increased designer/developer satisfaction scores in internal surveys

Reflection

Building this design system taught me how to scale design thinking beyond screens  into culture, process, and language. The system continues to evolve today, guiding every new product initiative at Logical Position.

image of industry analysis [interface]
[digital project]
image of a collaborative game planning session
image of company timeline
consulting firm digital projects showcased on devices
consulting firm digital projects showcased on devices

Logical Position Website

A curated selection of Website Redesign projects

Let’s connect or keep exploring

Have questions or want to discuss design? Reach out or browse more insights below.