My process turns insight into scalable design. From discovery to delivery, I align research, strategy, and measurement to reduce complexity and create meaningful, measurable experiences.
Combined quantitative data, competitive analysis, and stakeholder interviews to uncover key friction points in the reporting workflow. These insights grounded design decisions in real user behavior and measurable business needs, ensuring every feature solved an actual problem.
Translated research findings into wireframes, prototypes, and a cohesive visual system. Focused on clarity, accessibility, and scalability building design tokens, component libraries, and visual standards that reduced inconsistencies across teams and tools.
Partnered with engineering and analytics teams to implement the system and document reusable components and design guidelines. Collaborated through iterative sprints to ensure final products aligned seamlessly with technical feasibility, design intent, and user goals.
Defined success metrics and implemented dashboards to track adoption, engagement, and performance. Measured reductions in reporting time, improved data comprehension, and continuous enhancements through feedback loops and usability testing.
Design that drives results. Every project blends strategy, systems, and empathy delivering clarity and measurable impact.