Uma Petersen — Senior UX Designer|Systems Thinking  |  Design Systems  |  Data Visualization  |  Design Strategy

I transform complex systems into clear, scalable experiences.My work blends data, design, and strategy to help teams move faster and deliver measurable results.

See My WorkCase Studies
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Designing for Teams That Build at Scale

I partner with product and engineering teams to simplify complexity and scale clarity. I build research-driven design systems and data visualizations that align teams, reduce friction, and improve measurable outcomes.

My Design Skills

Selected Case Studies — Designing with Clarity and Impact

Explore projects where research, strategy, and systems thinking turn complexity into clarity.Each case study shows measurable improvements in engagement, accessibility, and performance.

client dashboard
Case study

Client Dashboard Transformation

Redesigned a client reporting experience to increase clarity, speed, and data confidence. Improved engagement by 35% while reducing report creation time.

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logical position website homepage
Case study

LP Website Redesign

Modernized Logical Position’s public website to improve usability, performance, and brand consistency, resulting in higher lead conversion and reduced bounce rate.

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Design clarity. Drive results.

I create design systems that help teams move faster, make
better decisions, and deliver consistent, user-centered experiences. Every component and workflow is crafted with intention connecting design standards, team efficiency, and measurable results.

See My WorkAbout My Process
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MY UX PROCESS

Turning Insight into Scalable Design

My process turns insight into scalable design. From discovery to delivery, I align research, strategy, and measurement to reduce complexity and build meaningful experiences.

Discover
Discovery
Align goals, users, and business needs.
Research
Research
Gather insights to guide every decision.
Analysis
Analyze
Synthesize insights, journeys, and themes.
Target
Target
Define problem, KPIs, and success metrics.
Design
Design
Wireframes → prototypes → accessible UI.
Testing
Test
Usability tests and rapid iteration cycles.
Deliver
Deliver
Document, test, and hand off with measurable impact.
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Measure
Track outcomes and iterate for continuous improvement.
View My UX Process

Design clarity for complex products

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Featured case study

Design System | Design Clarity for Complex Products

Design clarity for complex productsScalable design systems drive consistency, speed, and collaboration across teams.I built a unified design system that streamlined workflows, improved component consistency by 40%, and reduced design-to-development time by 50%.

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Design clarity. Impactful results.

Streamlining processes to turn strategy into impact.I design scalable, creative systems that help teams measure success and deliver results that matter.

View work
image of package tracking interface (for a courier & delivery service)
image of a collaborative game planning session
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Contact Me

Let’s Build Something Clear Together

I’m open to new opportunities and collaborations in UX strategy, design systems, and data-driven product design.If you’re building something complex let’s make it simple, clear, and measurable.

Get in Touch
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